Reach the customers that matter most, for less. It’s direct mail made easy and affordable.
Every Door Direct Mail
Every Door Direct Mail has no limits, let us help you reach your targeted audience
- Flexibility on different size Postcards
- EDDM Marketing Mail as low as $0.168 per piece
- Great for small businesses, restaurants, realtors, and local political campaigns
- No need for sorting or addresses
- No mail permit required
- No mailing list required
- Mail as little as 500 pieces
What is EDDM?
Every Door Direct Mail, abbreviated to EDDM, is a program by the U.S. Postal Service (USPS) that markets businesses to every door of the neighborhood without using a mailing list. Using this program, businesses can easily reach their target customers in a specific area without going over their budget as the service comes at a reduced postal rate. The program distributes printed ad material to every home along the selected routes, and although there are EDDM postcard size requirements, businesses can experience many benefits of using Every Door Direct Mail routes.
What Are The Benefits of EDDM?
Local Area Marketing
For EDDM, there is no mailing list required, which saves money. Often, businesses would have to purchase a mailing list with addresses and contact information to neighborhood homes. However, EDDM operates by the mail carrier who takes the message to every household along a specific route without the need for their individual addresses. You can focus on getting your ad out to the entire community and into the hands of consumers more efficiently. Simply identify the carrier routes, control the dropping date, and the postal service will do the delivery.
No Postal Limits
Mailings within a specific quantity (typically 500–5,000 max per day) will not require additional purchasing of a postal permit. The postal service will give a certain EDDM permit that clients can add to their mailer pieces. This permit makes sure that the postcards are not mailed together along with the mass mailings and produces huge savings in time and cost for businesses.
Direct mail marketing such as EDDM has the ability to give discounts directly to customers. This helps retain customers and bring in customers who have not purchased in a while. Shoe stores and skincare product lines often use this method—the coupons provide incentives for customers to visit your store again to redeem their code, and it encourages them to purchase items they might not otherwise considered they need. You can make this need rise in them as you explain the product’s benefits and appeal in your EDDM ad.
Contact us today to set up your Every Door Direct Mail campaign.
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